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moves money The Verge September 01, 2026

Tim Cook’s Apple: his 10 biggest wins and misses

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Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook is stepping down.

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