Walmart Finalizes Purchase of TV Ad Platform Vibe.co

Walmart has completed its acquisition of self-service streaming TV advertising platform Vibe.co . The deal will help Walmart’s commerce media business Walmart Connect bring to market new and differentiated ways for advertisers to plan, purchase and measure streaming TV advertising, the retail giant said in a Tuesday (Aug. “By combining Vibe.co’s intuitive self-service platform with Walmart Connect’s commerce media capabilities, Walmart will make connected TV advertising more ac