Serena Williams wants to find the next trillion-dollar company

Serena Williams doesn’t just defy convention on the tennis court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to Starfire Ventures. Williams discusses the investment strategy that has led to 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision.