Why India’s insurance regulator is auditing insurers despite their ‘No Dark Patterns’ claims

The Insurance Regulatory and Development Authority of India (IRDAI) has commissioned the Institute of Public Auditors of India to define and track insurers’ use of dark patterns over the next nine months, escalating from the compliance directive it issued in April. IRDAI Chairman Ajay Seth flagged insurers that force customers to hand over personal information before showing a quote as a dark pattern in its own right, as reported by ET BFSI. The study follows a directive IRDAI issued in April, w