Ananta Capital acquires majority stake in hygiene brand Phitku

Ananta Capital has acquired a majority stake in hygiene brand Phitku, highlighting investor interest in science-led personal care brands. The deal shows increasing confidence in businesses that focus on ingredient transparency and evidence-based formulations at a time when consumers are paying closer attention to what goes into everyday personal care products. The transaction combines a primary capital infusion with a secondary share purchase, providing fresh funding for expansion while giving t