Zelara lands €3M to bring continuous learning to customer engagement

Zelara , a Berlin-based startup developing an AI-native learning system for lifecycle marketing, has raised €3 million in a pre-seed funding round led by NAP , with participation from Heartfelt and Angel Invest . Despite significant investment in CRM and marketing technology, many brands continue to rely on predefined customer journeys, static segments, and rule-based campaigns that struggle to adapt to changing customer behaviour. While existing customer engagement platforms are designed to exe