Microsoft Hires Analyst With Influential Video Game Blog To Fix Xbox

Microsoft has hired games analyst and investor Matthew Ball as Xbox's new chief strategy officer. With a long track record of analyzing the video game market and industry's biggest shifts, Ball's background could help Xbox rethink its hardware and console strategy at a moment when competition is tougher than ever. Engadget reports: Ball is a venture capitalist and tech industry consultant with a well-documented history of analyzing emerging digital economies and the video game market.