Marvel, DC, Game Publishers Launch Rival Events Saturday for Free Giveaways

The once-a-year free comic book giveaway "is splitting in two," according to a local news report. Launched in 2002 by Diamond Comic Distributor, comic book giants like Marvel and DC have historically participated together. But things changed after Diamond Comic Distributors went bankrupt in 2025, "leaving other companies to swoop in and pick up where Diamond left off." The rights to the "Free Comic Book Day" brand were sold to Universal Distribution, which plans to bring Free Comic Book Day b