China’s AI microdrama boom joins a global surge in mobile viewing

Tencent has recently introduced Lüpaopao, a free short-drama service inside WeChat, offering AI-generated series alongside live-action and animated titles. The mini-program adds another distribution channel to China’s expanding market for serialized mobile entertainment. ByteDance’s Hongguo reached 168 million daily active users in July, up 107% year on year, according to QuestMobile figures cited in Nomura research and reported by TechWeb .