How Helios is funding Africa’s $20 billion sports economy?

Nigeria’s sports economy is currently undergoing a transformative period of commercialization, rapidly evolving into a highly lucrative asset class. In 2025, the domestic sector successfully attracted more than ₦50 billion (approximately $37.5 million) in private-sector investment. This capital influx is the result of a powerful market convergence: soaring global demand for African sports and cultural exports, a digitally connected and youthful consumer base, and an increasingly prominent pipeli