Rakuten raises record ¥400B from bond sale driven by retail investors

Rakuten priced ¥400B ($2.5B) of yen bonds on Friday, its largest yen bond sale, with ¥360B going to retail investors. The 5.5-year debt carries a 4.37% coupon. Japanese companies have sold about ¥3.2T of retail bonds this year, already above 2025’s record.