Copilot pricing gets complicated

As Microsoft adds more advanced agentic capabilities to Copilot, such as Cowork and Autopilot, usage-based pricing is becoming an increasingly important part of its business model. But for customers used to predictable, fixed pricing, the addition of pay-as-you-go billing can be a significant change, creating new challenges around managing and predicting costs. Questions about the consumption pricing model are now among the most common that Gartner receives from clients around Copilot, said Max