Google.org Commits $15 Mn To The/Nudge To Expand Credit Access For Indian MSMEs

Google’s philanthropic arm Google.org has committed $15 Mn in funding to nonprofit organisation The/Nudge (formerly The/Nudge Institute) to support the growth and digital enablement of Indian MSMEs (micro, small and medium enterprises). The initiative aims to develop scalable AI tools that can help small businesses improve access to formal credit, discover new markets and navigate compliance requirements. Besides, an open call for proposals to identify innovative solutions addressing challenges