Krea8 and Flipkart Challenge Smartphone Brand Perceptions with Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Campaign

In a smartphone market where launches are often dominated by specifications, price comparisons and feature claims, Krea8 chose to begin the Lava Virat story somewhere else: with the consumer barrier. Krea8, the independent creative agency identified that the challenge wasn’t simply telling consumers what was new about Lava Virat. It was giving them a reason to reconsider what they already thought about Lava.