Instagram doesn’t have a plan to pay long-form video creators

Instagram is testing long-form videos ( again ) to lure in creatives from YouTube, but the platform hasn't figured out how (or if) it'll actually pay them. After Instagram head Adam Mosseri announced Features on Monday, creators immediately started voicing their complaints on Threads and Reddit about the lack of monetization opportunities, compared to the ad share and performance-based incentives provided by YouTube. Mosseri addressed the monetization concerns in a Threads post yesterday , sayin