Triptii Dimri Backs D2C Brand Peep Beauty As Investor, Co-Creator

Actor Triptii Dimri has joined D2C eye-focused beauty brand Peep Beauty as an investor and co-creator as the startup looks to build a beauty category around coloured contact lenses and eye makeup. As part of the association, Dimri has been involved in the startup’s creative direction, product discussions, and brand storytelling from its early stages, the startup said in a statement. Dimri’s investment is part of the startup’s pre-seed funding round of ₹12 Cr ($1.2 Mn) led by Sadev Ventures, with