Apple’s Entry Could Move Foldables from Niche to Mainstream

Apple’s entry into foldable smartphones with iPhone Duo could help bring foldables into the mainstream by drawing on the iPhone’s vast installed base, strong customer loyalty, and wider ecosystem. While Samsung, Huawei, and other manufacturers have spent years developing foldable devices, the category has remained relatively niche, accounting for just 1.6% of global smartphone shipments in 2025. Adoption is constrained by high prices, durability concerns, device thickness, battery and camera com