PR & Media lessons from EU-Startups Summit 2026: what works, what does not

A panel in Valletta laid out a working playbook for startup PR, from the friends-and-family headline test to the case for hiring an agency. Founders looking for media coverage at this year’s EU-Startups Summit in Valletta got a fairly direct briefing from the people who decide what gets published. The session, titled “The Startup Media […] This story continues at The Next Web