The iPhone is now Apple’s ‘intelligent personal hub’

Twenty-five years ago, I sat near the front of the room while then-Apple CEO Steve Jobs rolled out Apple’s digital hub strategy , a vision in which the Mac would become the central manager of all manner of portable digital devices. Now, a quarter of a century later, nearly all of those digital devices have become features on your iPhone, and the arrival of AI means the iPhone has become the intelligent personal hub, the central manager of, well, of you. Apple’s new CEO, John Ternus, went straigh