Everything announced at the Apple Surprise and Shine event

Table of contents iPhone Duo: Apple finally enters the foldable market iPhone 18 Pro and iPhone 18 Pro Max Why Apple skipped the standard iPhone 18 Apple Watch Series 12 Apple Watch Ultra 4 AirPods 5 Siri AI and Apple’s software release dates Prices and release dates Apple held its Surprise and Shine event on Wednesday, September 9, 2026, at the Steve Jobs Theatre in Cupertino. This was John Ternus’s first product keynote as Apple’s CEO, eight days after he took over from Tim Cook on September 1