AI Takes the First Step in Shopping While Consumers Keep the Buy Button

Consumers who followed artificial intelligence to a new retailer spent considerably more on AI-assisted purchases than the average AI retail researcher who made a purchase. PYMNTS Intelligence found that consumers who tried a new retailer after using AI spent an average of $1,430 on AI-assisted purchases over three months, compared with $931 among AI retail researchers who made purchases. Consumers who made an unplanned purchase averaged $1,564.