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deep tech Fast Company Tech September 09, 2026

Apple pitches its new phones, watches, and AirPods as vehicles for AI

Apple pitches its new phones, watches, and AirPods as vehicles for AI
AI Summary

Apple’s phones, watches, and earphones are increasingly judged by how well they enable and support personal AI experiences. Apple’s new CEO, John Ternus, opened his company’s hardware event Wednesday by explaining how AI will transform the Apple device experience, and how Apple devices are ideally situated to capture and understand users’ personal and contextual data. Ternus said the new iPhone 18 series , the new Duo foldable phone , AirPods 5 , and Apple Watch Series 12 and Ultra 4 are “purpos

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