iPhone 18 Pro & Pro Max arrive with A20 Pro, new AI push

The iPhone 18 Pro and iPhone 18 Pro Max don't look that different from the previous generation, but new colors and a fresh AI push highlight the debut. iPhone 18 Pro - Image credit: Apple Apple's special event for September is underway, and as usual, it has launched new iPhones. Following months of rumors and speculation, the premium models for 2026 are the iPhone 18 Pro and iPhone 18 Pro Max.