What to expect from the Apple Surprise and Shine event today

Table of contents When the Apple Surprise and Shine event starts and how to watch it What Apple is expected to announce What happens after the Apple event What to watch for during the keynote Apple is holding its fall hardware event today, Wednesday, September 9, 2026. Apple calls it “Surprise and Shine.” The keynote starts at 10 a.m. Eastern) (6:00 p.m WAT), and it streams live from Apple Park in Cupertino, California.