A folding iPhone was Tim Cook's decade-long passion project

For a man known to not be a product guy, it was Tim Cook who pushed hard for 10 years to perfect a foldable iPhone before he stepped down. Tim Cook during his 2019 Asia tour where he reportedly saw many people with foldable smartphones - image credit: Apple. It was the biggest criticism Steve Jobs ever had of Tim Cook, that he didn't share the same passion for products that either Jobs or Jony Ive did.