The authenticity premium: How heritage storytelling turns ordinary products into trusted brands

Nobody can pack a home, so somebody started shipping it. Somewhere in a flat in Melbourne, a woman is setting the table for her daughter, and she stops for a second because the plate in her hand is kansa (a traditional bell-metal alloy made of copper and tin), and the last time she ate off one of these, she was sitting on her grandmother's kitchen floor. She had ordered it from a brand called Namastey, along with one of those round brass spice boxes with seven little bowls inside that every kitc