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gossip The Verge September 08, 2026

Apple says ‘Fold’ and competitors ask ‘how wide?’

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New Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. | Image: The Verge; Getty Images Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung's Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that's as influential as it's ever been.

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