High Costs, Low Discounts: Smartphone Market Braces for Muted Festive Sales

Higher component prices, shallower discounts, and Apple’s premium pull leave budget brands struggling ahead of India’s peak shopping season. India’s smartphone sector is bracing for a lukewarm festive shopping period as a combination of price increases, diminishing promotional discounts, and Apple’s strong pull in the premium market squeeze consumer budgets. Rising component costs—particularly memory chips […]