41% of Millennials Use ChatGPT for Product Discovery

Millennial shopping is producing a split between where buying decisions begin and where purchases ultimately happen. The PYMNTS Intelligence report “ The Millennial Shopping Map: How AI, Search and Stores Compete Before Checkout ” found in July that Google remains the most widely used product-discovery tool among millennials, at 57%. However, ChatGPT has moved into second place at 41%, ahead of Amazon at 37%, YouTube at 29%, and Instagram and Gemini each reach 26%.