Video: Platforms That Own Payments Own More of the Customer

Watch more: Need to Know With Maverick Payments’ Rachel Costello The rise of embedded payments is reshaping how platforms position themselves within commerce, shifting from peripheral service layers to systems that control both the transaction and the surrounding customer experience. That transition remains uneven, and much of the divergence stems from how payments are integrated. Maverick Payments Vice President of Platform Growth Rachel Costello drew a sharp distinction between superficial int