Evenflow Brands signs Reebok licence to take the brand beyond shoes and apparel in India

Reebok is about to show up in a lot more places than your shoe rack. Evenflow Brands, a consumer brand builder that describes itself as an infrastructure startup for consumer brands, on Monday announced a licensing agreement with Authentic Brands Group, the global owner of Reebok, to manufacture, market and distribute Reebok products in India across adventure gear, sports accessories, support and recovery products, and inflatables. For a brand that Indian consumers know mostly through sneakers a