Apple Plans to Squeeze More Revenue From the App Store, Report Says

Apple is looking at further ways to monetize the App Store and increase the company's recurring revenue from the platform, according to a new report. Writing in his latest Power On newsletter , Bloomberg 's Mark Gurman said that newly appointed Apple CEO John Ternus and services chief Eddy Cue are behind the effort to raise margins from the App Store, which already generates Apple an estimated $30 billion a year. Interestingly, Gurman ties the effort to Apple Fellow Phil Schiller's decision to s