61% of Firms Put Payroll Benefits Next in the Embedded Finance Queue

Embedded finance appears to have crossed a revealing threshold: Companies are treating its growing pains as reasons to improve the technology rather than abandon it. The PYMNTS Intelligence report “ Embedded Finance as a Strategic Initiative ” found in October that 93% of companies encounter friction with the financial tools built into their customer or employee platforms. Yet 93% are highly satisfied with those capabilities, and 94% plan to increase investment over the next three years.