Ekta Kapoor's Balaji Telefilms partners with YouTube to launch five original shows

Ekta Kapoor’s Balaji Telefilms and YouTube have announced a partnership to launch five exclusive premium shows. The original shows, spanning 200 episodes on YouTube, are designed for today's digital-first viewers, the companies said in a statement. While Ekta Kapoor will lead the creative vision and own the intellectual property, YouTube will provide global distribution and monetisation pathways through ads and brand deals.