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moves money Ars Technica September 04, 2026

“Trust, not features, is the real deficit”: VMware tries to appease SMBs

“Trust, not features, is the real deficit”: VMware tries to appease SMBs
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For many small-to-medium-sized businesses (SMBs), VMware has become too expensive. Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs. The most obvious is VMware Cloud Foundation (VCF), VMware’s flagship private cloud bundle that has been Broadcom’s primary focus since taking over VMware.

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