Startup Spotlight: Food photographer uses 25-year archive to build an AI tool that eliminates costly reshoots

Scott Pitts, founder of Pallat, inside his Seattle photography studio at Fishermen’s Terminal in Interbay. (Mark Malijan Photo) Longtime Seattle food photographer Scott Pitts spent 25 years capturing commercial imagery for major brands, and now he’s using that quarter-century archive to train Pallat . The new AI-powered production system is designed to eliminate costly reshoots while keeping real studio craft at the center of generative creative tech.