Apple faces a $2.7 billion lawsuit in the UK over unfair app tracking practices

Apple is facing a $2.7 billion lawsuit in the UK over its App Tracking Transparency (ATT) rules , which govern how apps track users for advertising, according to a Reuters report. The claim was filed on Thursday at London’s Competition Appeal Tribunal on behalf of app developers. Lawyers allege Apple abused its market power by imposing stricter tracking requirements on third-party developers than on its own services, giving its advertising business a competitive advantage.