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moves money PYMNTS.com September 03, 2026

Tariffs Are Making Retailers Rethink How Much Choice They Give Shoppers

Tariffs Are Making Retailers Rethink How Much Choice They Give Shoppers
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Retailers are discovering that in a world of tariffs, supply chain uncertainty and cautious consumers, more choice can come with a surprisingly high price. Companies are shrinking their product assortments to reduce the cost and complexity of importing, transporting and storing merchandise, The Wall Street Journal reported Thursday (Sept. Under Armour has cut more than 25% of its products over the past two years, while consumer products company Helen of Troy said it has trimmed its selection

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