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gossip Computerworld September 03, 2026

Why is Apple so quiet about what it offers the enterprise?

Why is Apple so quiet about what it offers the enterprise?
AI Summary

I’ve been writing about Apple and how it benefits the enterprise for so long it’s easy to forget that the company doesn’t make enough noise about its accomplishments . Sure, it has pursued and won the argument about Total Cost of Ownership, proving that while initial costs might be higher, dollar for dollar Macs are a far more cost-efficient platform, particularly when it comes to product reliability and tech support. Apple already offers so much Apple has also introduced extensive tools and API

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