IFS advances industrial AI adoption in Saudi Arabia

Mohammad Saddeh, Country Sales Leader, Saudi Arabia, IFS. Mohammad Saddeh, Country Sales Leader, Saudi Arabia, IFS , discusses the company’s partnership with Microsoft, investment in the Kingdom, and approach to embedding AI within asset-intensive operations. S audi Arabia’s Vision 2030 is accelerating technology investment across asset-intensive sectors, creating growing demand for AI-powered operational systems that improve productivity, resilience and service delivery.