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boardroom The Verge September 03, 2026

How Sonos rebooted itself

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Today, I’m talking with Tom Conrad, the CEO of Sonos. Tom and I have known each other for a long time — he was the chief technology officer of Pandora, VP of product at Snap, and the chief product officer of Quibi. He was also on the board at Sonos during its disastrous 2024 app redesign that threatened to crash the entire brand.

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