KKR Backs BookMyShow As Live Entertainment Becomes Its Next Growth Engine

India’s live entertainment market is entering a new phase, and BookMyShow is at the centre of it. The company has long dominated event ticketing, but the rapid growth of India’s concert economy is attracting new competitors. Eternal has emerged as one of the most formidable challengers after acquiring Paytm Insider in 2024 and launching District , its going-out platform.