Atira raises $17.5M to bring AI orchestration to industrial sales

Munich-based AI company Atira has raised $15 million in seed funding to expand its platform for automating industrial sales engineering. The round was led by Accel , with participation from UVC, Fortino, Booom and industry investors including Ann-Kristin Achleitner, Marc Bitzer, Markus Flik and Celonis co-founder and co-CEO Bastian Nominacher. Atira also disclosed a previously unannounced $2.5 million pre-seed round.