The Ayurveda Co shuts down after raising Rs 125 Cr; founder says it expanded too fast

D2C beauty and wellness brand The Ayurveda Co (TAC) is formally shutting down, more than a year after it stopped operations, co-founder Param Bhargava said on Thursday. The company ceased operations in July 2025, following which its assets were liquidated. The brand has remained inactive since then and is now being formally closed, according to Bhargava and co-founder Shreedha Singh Bhargava.