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deep tech PYMNTS.com May 08, 2026

Half of Luxury Shoppers Prefer Resale, and The RealReal Saw It Coming

Half of Luxury Shoppers Prefer Resale, and The RealReal Saw It Coming
AI Summary

Luxury resale used to be a secondary consideration. The numbers say it isn’t anymore. Nearly half of luxury consumers now factor resale value into primary market purchases.

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