Simple Energy Catches The Mass-Market Wave

After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While EV startups initially built their propositions around consumers willing to pay a premium for longer range, connected features and differentiated riding experiences, that playbook has started to change. With electric two-wheelers moving deeper into the mainstream, manufacturers are increasingly looking beyond the early-adopter customer to the much larger pool of family