D2C Smart Crib Brand Cradlewise Raises $12 Mn To Expand Product Portfolio

D2C smart crib brand Cradlewise has raised $12 Mn (about ₹xx Cr) in a Series A funding round led by 3one4 Capital and Prudent Investment Management. The San Francisco-headquartered startup plans to deploy the fresh capital towards growth, channel expansion, product R&D, and entry into new international markets. Cradlewise, which currently sells its products through its own website and ecommerce marketplaces, plans to widen its distribution through offline retail stores, partnerships, and other c