South Africa’s Online Retail Market Set to Reach R159 Billion in 2026

South Africans are expected to spend about R159-billion online in 2026, as e-commerce grows by an estimated 22.5% and records its first full year at 10% of national retail turnover on a like-for-like nominal basis. These are the central findings of Online Retail in South Africa 2026, a study produced by World Wide Worx in partnership with Mastercard , Peach Payments and Ask Afrika. The study draws on retailer financial disclosures through FY2026, Statistics South Africa retail data through mid-2