Google Escapes Forced Breakup of AdX Marketplace

Google avoided a forced breakup of its advertising technology business, Reuters reported Wednesday (Sept. District Judge Leonie Brinkema in Alexandria, Virginia, rejected the Department of Justice ’s bid to require Google to sell AdX, the company’s advertising exchange where publishers pay Google a 20% fee to sell ads through auctions that occur when users load websites. She accepted most of the behavioral remedies proposed by the parties, according to the report.