How to make industry giants chase you, and other lessons from 28 years inside T-Mobile

Longtime T-Mobile exec Mike Katz touts the company’s T-Satellite service in Bellevue, Wash., in June 2025, with a slide taking shots at Verizon and AT&T — a tradition dating to the early Un-carrier years. (GeekWire File Photo / Todd Bishop) In 2012, T-Mobile was losing hundreds of thousands of customers a quarter. AT&T’s attempted acquisition of the Bellevue, Wash.-based wireless company had just collapsed .